|
The fresh soup market is worth £137m in the UK,
which is split £102m of sales in the major UK multiples, and £35m
in food service/catering outlets.
New Covent Garden Soup first
introduced fresh soup to the UK in
1986, and these sales are now worth £51m in major multiples.
The Fresh Soup market
has seen good growth in 2007 with value growth of 5% and volume
growth of 3% 2007 vs 2006. This growth
is primarily due to the growth of New Covent Garden Soup, which
has grown 15% in value in 2007 vs 2006 (source IRI 01/12/07
52/we IRI).
Consumption
of fresh soup is primarily in the winter, by
upmarket over 45 year olds. New Covent Garden Food has 50% of the fresh soup category in the UK.
The chilled ready meal market is worth £1.6 billion and is growing at 4%. This market size is split between meals that you need to cook (£380m) and meals that you need to reheat (£1.3billion). It does not include added value proteins that are in the meat sold in supermarkets. We also supply into Ireland at €51m market growing at 7% pa.
The chilled drinks market is split between chilled juices and smoothies. The chilled juice market is now worth £647m and is growing strongly at 7%. The growth is driven by not from concentrate (14%). The top tier squeezed juice is growing at 5%
The smoothie market is worth £170m in major markets and is growing at 26% (IRI 01/12/07)
Consumption of chilled drinks is up-market and found
in the South East of England.
Daniels Group is the 2nd largest manufacturer
in the UK of fresh chilled drinks, incorporating full range of freshly
squeezed juice, and both
fruit and yoghurt smoothies, under the Johnsons brand, which grew at 27% year on year (to end 2006).
Fresh
cut fruit is one of the fastest growing chilled food markets
in the UK, growing at 58% pa and is £182m in 2007 in major multiples (IRI 01/12/07
52/we IRI).
25% of all UK households buy a fresh prepared
fruit salad in a year.
Daniels Group is the
No 1 supplier of fresh prepared fruit to the
Foodservice and catering markets.
The Farmhouse Fare brand specialises in the chilled traditional desserts market which is worth £84m and growing at 16% (TNS 01/12/07 52 w/e). Farmhouse Fare is brand leader in this market and is growing at above the market rate.
|
